Uniforms are for recruiting, that’s the bottom line

Do you think the University of Oregon (or Nike, for that matter) cares all that much what a 40-year-old fan thinks of duck wings locked in chrome on the side of a helmet? Of course not. All anyone cares about is if an 18-year-old recruit thinks those flashy wings look good. And those recruits largely do love the craziness that has become our college football uniform landscape. I followed up an article I wrote for Sports Illustrated about a year ago by revisiting the subject for sportslogos.net today. In the end, if a uniform helps a school get noticed, think of it as a win for both the institution and the apparel company marketing the threads.


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