Talking shoes: I chat with a Brooks designer about running shoes, colors and the market

The Brooks PureDrift shoes arrived to my house encased in a chocolate egg. Sure, it was an odd marketing ploy, but Brooks attempts to stand out as a quirky company, fully focused on running. While not as flashy as some of the big-name launches I’ve attended, the chocolate sure was tasty and I made plenty of friends spreading the wealth. Having talked with all kinds of designers and marketing folks from Nike, Adidas, Reebok, Under Armour and more, I took the opportunity to chat with Carson Caprara at Brooks to see what makes his newest running shoe, The PureDrift is set to release on Jan. 12, 2013, different. And just how he hopes to stand out in a crowded market. Check out my wide-ranging interview for Sports Logos here.

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