The Art of the Personalized Logo

Only the elite of the elite reach the top-tier status that grants them a personalized logo for use on shoes and apparel. We’re talking the likes of Messi, Lebron, Kobe and Federer. I explore some of these looks for Take a look here.

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A New I-5 Bridge Sans the Light Rail?

In my latest Engineering News-Record blog, I explore the idea of removing light rail from the proposed Columbia River Crossing project, which includes a new 10-lane bridge over Interstate 5 between Oregon and Washington. Read it here.

Behind the Scenes of a Uniform Launch

Let’s be clear: Nike wants you to love them. Well, love them enough to buy their product, anyway. That is why they make such a major deal out of the NFL’s uniform contract. Add in the fact that so many people care and you have a situation full of interest.

Recently I was in Portland to catch a look at the three new NFL uniforms—the Jaguars, Vikings and Dolphins—for work I was doing for Sports Illustrated. Along with the typical hype (complete with music and dramatic short-cut videos and such in a black-box theater-like room), although subdued slightly from larger events, came the opportunity for me to take a close, detailed look at the uniforms and talk to Nike designers and Nike-sponsored athletes about those new duds.Screen Shot 2013-04-26 at 7.52.29 AM

After the initial reveal wears off, I was able to sit down for an extended interview with Todd Van Horne, Nike’s football lead. I’ve talked to him before—in Portland, in New York, on the phone, so often it feels like a Green Eggs and Ham story about where can I talk to him next—and he’s always ready with a good Nike cliche, but he’s also able to provide some nice detailed insight into the why of a design. I appreciate the latter.

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But having the chance to sit down with the Jags’ Justin Blackmon and touch base with the Vikings’ Adrian Peterson also gave me an opportunity to ask the players what part of the uniform they truly care about and how they see uniform interest growing in the NFL. They were both open beyond the talking points, allowing me to glean some details along the way.

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Being with the designers, the athletes and the actual threads gave me a better perspective, even if the glitz is a bit much.

I Chat with Minnesota’s Adrian Peterson About Uniforms

The Minnesota Vikings showed off some matte-purple helmets and redesigned flair in a uniform unveil. I chatted with star running back Adrian Peterson about the new look for a Sports Illustrated article. Check it out here.

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Take a Look at the Dolphins’ new Retro Design

As part of a three-uniform unveil week in the NFL, the Miami Dolphins showed off a new retro design, heavy with white and traditional colors. For an in-depth look at what the Dolphins have in store for 2013 and how that differs from the past, check out the piece I led by clicking here.

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An Engineering Toy for Girls

Since males make up roughly 90 percent of all engineers, one female engineering graduate wanted to get girls interested in engineering from a young age. And she is using a new toy to do it. Debbie Sterling created a narrative-based toy, complete with a physical engineering toy. Learn more from my Engineering News-Record story here.

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My Trip to Portland Offers Inside Look at Jags’ New Uniform

The Jacksonville Jaguars officially unveiled a completely new uniform look on Tuesday, offering up plenty of black, some teal and timely touches of gold. I was in Portland a couple of weeks ago for the reveal (but couldn’t post anything until today) and was able to talk to designers at Nike and Jacksonville’s Justin Blackmon about the new threads for a story I was working on for Sports Illustrated. Blackmon had some fun comments, so check out the story here. Also, there may be something new later in the week. Stay tuned.


Step Inside the Bullitt Center

Downtown Seattle’s Bullitt Center has a variety of angles as the most sustainable office building ever built. At over 50,000 square feet and six stories, the net-zero energy building harvests and reuses all its own water, offers composting toilets, has a brain that runs virtually every energy-related system and much more. Get inside this building with my first-ever post for Discover Magazine. Check it out here.

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West Virginia Offers Three Helmet Choices

Soon the option of only one helmet choice will be a thing of the past. This coming season at West Virginia, three is the lucky number, with choices for jersey, pant and helmet all standing at three: blue, gold and white. Learn more at my post here.

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Suspension Bridges Explained in my PopMech Print Article

The May issue of Popular Mechanics has a fascinating little article—if I may be so bold—on the art of suspension bridges. Check out the print edition for a little piece I wrote, focusing on the new Bay Bridge project, but giving a little insight into the different styles of suspension bridges recently constructed.