How To Make a Sports Event an Entertainment Destination: My Q&A With the NHL Event Man

With the National Hockey League about to cool down five stadiums for six outdoor games in January and March, starting with a Jan. 1 outdoor game at Michigan Stadium, I caught up with the NHL’s event head, Don Renzulli, to discuss the spectacle of outdoor games in the NHL and how they move the needle on entertainment. Here’s the piece, as read in TIME.

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