Adidas cleats designed to tell a story

When Adidas completely redesigned its entire line of soccer cleats, product design—along with plenty of technical design—played a key role. I explore that side of footwear design for HOW Design magazine. Check out the story here.


Exclusive: Under Armour introduces smart material for football protection

Under Armour wants to continue to build its name around protection and it hopes a new smart material used for football protection will help. The new polymer adapts to impact, offering a thinner padding with increased protection. Learn more about the material in my exclusive Sports Illustrated Tech Talk column here.

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