Brooklyn’s Spencer Dinwiddie on starting his own sneaker brand

Brooklyn Nets Spencer Dinwiddie took a new path when it came time to settle on a sneaker deal. He created his own brand. I chatted with the NBA player for a feature. The link is here.

Get to know sneaker customizer Mache

Mache is known throughout the sneaker world, from basketball to WWE and from artists to football. Get to know the sneaker customizer via my Complex feature.

Frito-Lay and its stadium connections

Frito-Lay uses stadiums to test new product and connect with fans in a fresh way. Learn about the process and how stadiums play in the strategy of Frito-Lay via my article.

How Fiserv Forum anchors a new entertainment district

The new Fiserv Forum in Milwaukee anchors the build-out of a completely new entertainment district. Learn how the process has started and where it is going next via my post.