The signature basketball shoes for adidas took on a little Boost. The latest D Rose 5 and new edition of Crazylight both feature adidas’ Boost foam, a first for the basketball lines. To find out more about Boost and the shoes, check out my Sports Illustrated article here.
I recently went to New York to cover the launch of the new Boost shoe from Adidas (a few photos here), using the release as the timely hook in presenting 10 cool evolutions in shoe technology for Popular Mechanics. I had about 15 on the original list, but had to cut back, so some other fun stuff from Saucony, Puma, Asics and Nike didn’t quite make it on. But the 10 we have cover the gamut of brands and materials, offering up history in gel and air and new materials and construction. Enjoy diving into the list, as seen here.
An energy boost. That’s what Adidas wanted a room full of hundreds in Manhattan to feel on Feb. 13. And with the energy they brought to the production, there was plenty of talk surrounding the German-based shoe giant’s release of its newest running product, Boost. I was in New York, covering the event for Popular Mechanics. My story about the Boost, complete with plenty of bonus material (can’t say what else we have planned for PopMech.com until it goes live) should be published early next week. Some details about the design can be found in my SportsLogost.net post here. Watch this space for more information. In the meantime, enjoy some photos of the event.