Damian Lillard and adidas launch first signature sneaker for Portland star

The D Lillard 1 signature sneaker for Portland Blazer star Damian Lillard launched in Portland to much rapping and style. I spoke with the shoe’s designer and with Lillard about the release for my Sports Illustrated article. Check it out here.

Screen Shot 2015-01-14 at 7.11.44 PM

Advertisements

adidas unveils new wearable tech device

adidas wants to rule your wrist, at least while you are working out. The German company unveiled a new wearable tech device that measures heart rate from your wrist, but the device is meant as a workout tracker, not an all-day activity monitor. Learn more via my Sports Illustrated article here.

Screen Shot 2014-07-09 at 1.09.25 PM

Photos of how Brazuca was created

When adidas unveiled a second color option for the official World Cup ball, Brazuca, on May 29 it gave me an opportunity to explore the history of the adidas-made ball in photos. From production photos to the main color option to the special championship-match coloring, take a look at the Brazuca ball in a way you never have before via my Sports Illustrated post.

Screen Shot 2014-05-29 at 10.26.44 AM

Research confirms new World Cup ball most aerodynamic ever

A new research report looking into the adidas-made World Cup ball, Brazuca, says the ball of choice for the Brazilian tournament is the most aerodynamic ever. Read more in my Popular Mechanics article here.

Check out the cleats you’ll see at World Cup 2014

From engineered yarn to black and white patterns, there’s an effort to turn heads with the cleats you’ll see from Nike, adidas and Puma at next month’s World Cup. Check out the photos and information on the new offerings via my Sports Illustrated post here.

magistalead

Adidas offering $100k for fastest 40 time in their new cleat

Nike upstaged adidas at the 2013 NFL combine. adidas would like to change that in 2014 by having athletes wearing their cleat instead of Nike’s. So they added a little incentive, such as a $100,000 cash incentive. Take a look at my Sports Illustrated article here.

Screen Shot 2014-02-21 at 8.55.32 AM

My Top Stories of 2013 (1-4)

Part three of my Top 13 of 2013 continues today with 1-4. For a look back at the introduction to the list and stories 10-13, click here. For stories 5-9, click here.

4. The art of kicking a field goal. Or should we call it a science? While I technically did the work for the piece in 2012, the story didn’t appear in Popular Mechanics until 2013, so I’ll include it in this list. By talking with researchers and NFL (and former Husker) kicker Alex Henery I was able to put together all the information you could ever need behind the science of kicking a field goal.

3. I love it when design and technology merge in sports to create something entirely new. While in London, I was able to explore some of these “new” items from adidas. Not only did I explore the new data-tracking soccer ball—this for a Sports Illustrated print story—but also the prototype for a new soccer kit, including cleats, that breaks the mold of lightweight uniforms. This story appeared online for Sports Illustrated.

2. I’ve covered stories in worse places than Hawaii. But while in Kona I was able to tackle two different stories for Sports Illustrated, covering both the actual 2013 Ironman event with a behind-the-scenes look on race day and then an intriguing tech-focused story on how Oakley uses science to define optical technology in their performance eyewear.

1. While I love merging tech and design into sports, I may even love more merging tech, design and stadiums into sports all in one story/event. The America’s Cup coverage of 2013 allowed me to do just that. While in San Francisco ahead of the race, I explored the tech of the massive boats and the future broadcast, looking at both the Italian and Oracle TEAM USA headquarters, talking with sailors and designers for both teams that appeared in print and online articles for Popular Mechanics. I also spent some time on the San Fran shore, talking with sailors and event organizers about the sport’s first-ever natural stadium sailing for a Sports Illustrated article. The combination of story types and the enjoyment of watching the races later added up to my best story of 2013.

How High-Tech Materials Change Basketball Shoe Design

In the third installment of my Sports Illustrated series about sports and technology, I was able to chat with basketball shoe designers from adidas, Nike and Jordan Brand about the latest technologies included in materials for shoes. And some of them prove absolutely intriguing. Learn all about the technology in materials—and watch an accompanying video—in the Sports Illustrated piece by clicking here.

Screen Shot 2013-10-23 at 11.47.57 AM

New Polar Bear-Inspired Fleece has Adidas Feeling Hollow

We can learn so much from the polar bear. Adidas sure did, creating a hollow yarn to mimic the hollow fur of a polar bear, all in an effort to keep its new line of cold-weather gear as warm and lightweight as possible. Having tried out this ultra-soft material, I can assure you it serves its purpose in both keeping the wearer warm and proving an ultra-comfy selection. Check out more at my Sports Illustrated Extra Mustard article here.

Screen Shot 2013-10-02 at 3.01.53 PM

The Beautiful Game. All Lit Up

Lionel Messi and adidas paired up to promote some gear, but they did it in a clever way: lighting up Messi and a soccer ball for prime effect. I take a look and have the full video of the results for Sports Illustrated. Check it out here.

Lionel Messi in Barcelona for Adidas boot launch Produced by Iris Culture 16/5/13