PHOTOS: Event in Manhattan Reveals Adidas Energy Boost

An energy boost. That’s what Adidas wanted a room full of hundreds in Manhattan to feel on Feb. 13. And with the energy they brought to the production, there was plenty of talk surrounding the German-based shoe giant’s release of its newest running product, Boost. I was in New York, covering the event for Popular Mechanics. My story about the Boost, complete with plenty of bonus material (can’t say what else we have planned for until it goes live) should be published early next week. Some details about the design can be found in my post here. Watch this space for more information. In the meantime, enjoy some photos of the event.


Yohan Blake

Yohan Blake