As the NBA looks to indulge our sports-viewing pleasures on Christmas day, marketing kicks up with sneakers too. Check out the Jordan Brand looks for Christmas via my Sports Illustrated Sneaker Hub article here.
As Jordan Brand offerings expand beyond the hardwood, it flexed its way into a new trainer. Check out the new shoe via my Sports Illustrated article here.
In the third installment of my Sports Illustrated series about sports and technology, I was able to chat with basketball shoe designers from adidas, Nike and Jordan Brand about the latest technologies included in materials for shoes. And some of them prove absolutely intriguing. Learn all about the technology in materials—and watch an accompanying video—in the Sports Illustrated piece by clicking here.
I’ve already talked about Nike’s main All-Star releases—and expect an interview with the main designer to come out next week (I’ll post it here)—featuring alienesque designs, but you can also see all the black light-inspired designs from the Jordan Brand for the NBA’s All-Star weekend via my SportsLogos.net post here.