Can We Handle the adidas Lightweight Soccer Future?

The basement of Victoria House near London’s famed The British National Museum was what you’d expect from a typical press event, plenty of sleek signage, fancy lighting and, well, a floating shoe. As adidas prepped to announce new technology in soccer, it also unveiled plans for the future of lightweight soccer uniforms, showing off the first soccer boot to go sub-100 grams in weight (adidas used magnets to “float” the shoe on a pedestal) and an entire kit, which was displayed on a suspended mannequin, about half the weight of the lightest on the market now. But even adidas admits the future of uniforms may not go over so smooth, as it requires a rethinking of aesthetics. Check out my discussion at Sports Illustrated by clicking here.

adidas

Advertisements