Each time the Olympics comes around we get a chance to see what the latest research gives us in apparel and equipment technology. Under Armour is one of the latest to tout their research—this time with Lockheed Martin—for the U.S. Speedskating team. The research led to what the Maryland-based apparel brand calls the fastest speedskating suit ever. Check out my story in Sports Illustrated here.
When Under Armour PR folks approached me with a new running shoe that they made in a bra factory I was intrigued. And so was an editor. The conversation with the designer was interesting and the feel of the shoes are certainly quite different—in a good way. Check out the story, as seen on Sports Illustrated by linking here.
I recently went to New York to cover the launch of the new Boost shoe from Adidas (a few photos here), using the release as the timely hook in presenting 10 cool evolutions in shoe technology for Popular Mechanics. I had about 15 on the original list, but had to cut back, so some other fun stuff from Saucony, Puma, Asics and Nike didn’t quite make it on. But the 10 we have cover the gamut of brands and materials, offering up history in gel and air and new materials and construction. Enjoy diving into the list, as seen here.
As I tweeted for SportsLogos.net, Under Armour has an interesting look tomorrow in a rematch of last year’s NCAA national title lacrosse game featuring Maryland and Loyola. With Maryland Under Armour’s feature school, it is no surprise to see the ‘black ops’ unis make a showing on the LAX field. Mix in some gray from Loyola and you throw back to a good old black-and-gray game.