Inside On, the Red-Hot Swiss Sneaker Brand Backed by Roger Federer

On is hot. The fastest-growing footwear brand has grabbed the attention of performance runners and lifestyle fans. And well-known investor Roger Federer has a hand in it all. I spoke with the tennis legend, the brand’s three co-founders and On’s two co-CEOs to explore the rise of On. The in-depth Complex feature is here.


How Nike Bootlegged Its Own Sneakers

Nike knockoffs have been around for decades, but arguably the first brand to knock off Nike was, in fact, Nike. And they did it to fight a US Customs tariff bill in 1980. While details on the effort are murky, at best, Nike just last month released a special edition Air Force 1 in China celebrating the history of the Nike knockoff, the history of The One Line. Learn more about the story via my Complex feature.

Nike Opens LeBron James Innovation Center, New Home Of Nike Sport Research Lab

A new building sits at the heart Nike’s worldwide headquarters in Oregon, and the top floor of the 750,000-square-foot LeBron James Innovation Center houses the Nike Sport Research Lab, a fitting placement in the minds of the staff who work there. I spoke with Dr. Matthew Nurse, Nike’s vice president of Nike Sport Research Lab, for the feature. The link is here.

Tennis Star Hubert Hurkacz Partners With McLaren To Drive High-End Cars At Tournaments

Tennis player Hubert Hurkacz landed a unique sponsorship deal with McLaren to drive high-end cars to U.S. tournaments. Explore my interview with the car fan here.

Wilson Sportswear Building Cadence of Lifestyle Releases

Go inside the Wilson Sportswear and how the brand has relied on its heritage to build a modern cadence of releases. My feature.

Louisville Slugger Growing Analytics

By early 2022, Louisville Slugger will open the doors on a new diagnostic and analytic swing lab for baseball and softball players. And it comes just a few miles from the Louisville Slugger wood bat factory. The Baseball America feature is here.

The L.A. Clippers Plan a New Intuit Dome

Steve Ballmer doesn’t just want an arena, he wants a dome. The owner of the L.A. Clippers shares his vision of the planned Intuit Dome in Inglewood. Learn more here.

The Laver Cup’s Unique Brand of Tennis

I spoke with Tony Godsick to explore the Laver Cup and its distinct brand of tennis that delights fans across the globe. The Forbes feature is here.